[headline style=”5″ color=”blue” tag=”h1″]Conversion Tools![/headline]
Want to blow out your PPC campaign? But you have done everything you can think of to optimize it and don’t know what else to do?
Think beyond optimization, think transforming your campaign. Tweaking you as text can only do so much. And A/B testing just the same. How about something completely new, something you may have thought about in the past but thought it would be to complicated or difficult to implement on your own website.
AdWords Ad Extensions
More Reasons To Click Your Ad
By including additional business information with your ad, such as your address and phone number, more website page links, or a third-party review, ad extensions offer customers even more reasons to click your ad. Ad extensions appear with your ad on Google, and in some cases across the Google Display Network. There’s no cost to add extensions to your campaign but, as always, you’re charged for clicks on your ad, as well as certain user interactions with ad extensions, such as clicking the call button.
Most ads with extensions appear above search results. This placement often has higher costs-per-click (CPCs) than CPCs for ads that appear beside search results.
Most ad extensions are created at the campaign level. You can set up extensions while creating your campaign for the first time, or create new ones within an existing campaign. Certain types of extensions are upgraded with additional features, for instance, the ability to be created at the ad group level, or to show on your ads without any setup.
Choosing an ad extension type
Pick an extension based on what action you’d like people on the web to take when they see your ad, and what type of information you’d like to promote.
Let’s say you own a bicycle repair shop in Tokyo and Rie, a customer riding a bicycle near your store, gets a flat tire. When she searches for “bicycle repair” on her mobile phone, she’ll see your ad with a location extension and phone number. She can click the phone number to call you right away for help, or click your address to find her way to your location.
Here are the ad extensions you can use to give customers more information about your business:
Help nearby consumers find or call your nearest storefront. Learn more
Connect users to your business directly by phone. Learn more
Promote more pages within your site beyond your main ad landing page. Learn more
Show your online business ratings in your ad. Learn more
Show a link to your mobile or tablet app right below your ad. Learn more
Showcase your positive reviews and accolades beneath your ad. Learn more
Automatic offer extensions
Promote deals mentioned in your ad text
How automatic offer extensions work
Keep in mind
The following ad extensions are available globally:
To find out if other extensions are available in your location, visit the article for that extension, linked to above.
Understanding your costs
You can add any or all of this extra information to your ads at no extra cost. Yes, free! AdWords only charges you for each click within the ad and its extensions, up to two clicks per impression. You aren’t charged for clicks on review extensions.
We’ll charge you the same amount each time a customer clicks any link on your ad, regardless of whether the link clicked is the headline of your ad or the link promoting your deal. You can decide the maximum amount you’d like to pay for a click by setting a cost-per-click (CPC) bid.
Ad extensions offer more opportunities for your customers to click on and within your ad, but you won’t be charged for more than two clicks per ad impression. Clicks on some extensions (social and seller rating extensions) aren’t charged at all and Adwords has processes in place to filter out any duplicate or invalid clicks that we detect.
Understanding your bidding and targeting options
You can choose to show your ads on the Google Search and Display Networks. Most ad extensions can only appear on Google.com and some Google Search Network sites, such as Google Maps (for location extensions), so when you set up your campaign you’ll need to set a cost-per-click (CPC) bid.
Creating an ad extension
While you can create any ad extension following the general steps described in this article, each ad extension has its own unique set up, reporting, and best practices. Visit the article for the extension you’d like to create to learn more (links for each extension are available above).
Keep in mind
Don’t see the extension you’re looking for? Some extensions are available only for certain campaign types that have “All features” enabled. You can switch your campaign to “All features” at any time. Keep in mind that doing so may hide or deactivate some features that affect ad serving
Certain types of extensions, such as social annotations, are created automatically and don’t require the steps below to manage them.
Creating the first extension in a campaign
Here’s how to create the first extension in a campaign using the campaign creation page:
Using a shared extension
When you create a new extension during campaign setup, or later when you add an extension to an existing campaign, you’ll be offered the option to skip some extra steps by using an existing extension. You can also share multiple types of extensions. For example, if you have call and sitelink extensions in one campaign, you can share extensions for both types in a new campaign.
See an example: Adding an existing location extension setting to a new campaign.