The New AdWords Expanded Ad Format

The new ads should have a noticeable effect on your campaign performance for 3 reasons.

  1. First Mover Advantage – beat your competition to the punch by implementing the new ad format first.
  2. The new ad format provides more ad text and larger ads.
  3. Improved ad layout designed to look better on mobile devices.


For more information on the new Expanded Ad Format visit this page


The Evolution Of A Campaigns Ads

What I like most about AdWords is the fact that there is no limit to the potential for increased campaign performance. This is true for all aspects of a campaign, especially for ads.

When Google makes significant changes to AdWords, the potential for improvement in campaign performance is greater than ever. The new expanded ad format is a perfect example. Let’s use a campaign for You’ve Got Maids in Scottsdale AZ.


Old Ad Format

You can really see the improvement of this new ad format when you see an old ad and a new ad together.


First Draft Of The New Ad Format


Final Version Of A New Ad


Campaign Ad Extensions

When creating any new ads you must take extra care no to duplicate the features or benefits in your ad body in your Ad Extensions. Take a look at the ad below to see what I mean. I included the Ad Extensions below so you can see that they are not duplicated like the ad above.


Callout Extensions


Sitelink Extensions


If I missed anything about the new Expanded Text Ad format  please leave a comment below to let us know.

If you have any questions, feel free to call Robert McCulloch at (602)313-9218.