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Google Ad Grants

Details

Eligibility

Join The Program

Google Ad Grants Program Details

Google Ad Grantees receive free AdWords advertising on Google.com. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

  • A daily budget set to $329 USD, which is equivalent to about $10,000 per month
  • A maximum cost-per-click (CPC) limit of $2.00 USD
  • Only run keyword-targeted campaigns
  • Only appear on Google.com
  • Only run text ads

Ad Grantees may only promote mission-based ads and keywords in their AdWords account:

Acceptable

Ad:
Shop and Fight Cancer
Our Pink Ribbon Collection has
Unique Gifts for a Great Cause.
www.yourcharity.org

Keywords:
Shop for cancer
Shop for breast cancer
Cancer store
Cancer merchandise

Not Acceptable

Ad:
Buy Gifts Online
Apparel, Books, Music & More
Save Time and Money Now!
www.yourcharity.org

Keywords:
Buy clothing
Online clothing store
Online shoe store
Shop mp3s

Countries where Google Ad Grants is available

At present, Google Ad Grants is open only to organizations based in the following countries:

Argentina: http://www.google.com.ar/grants
Australia: http://www.google.com.au/grants
Brasil: http://www.google.com.br/grants
België: http://www.google.be/Google Ad Grants
Belgique: http://www.google.be/grants
Canada (English): http://www.google.ca/grants
Canada (Français): http://www.google.ca/grants
Czech Republic: http://www.google.cz/grants
Danmark: http://www.google.dk/Google Ad Grants
Deutschland: http://www.google.de/grants
Egypt: http://www.google.com.eg/grants
España: http://www.google.es/grants
France: http://www.google.fr/Google Ad Grants
India: http://www.google.co.in/grants
Ireland: http://www.google.ie/grants
Italia: http://www.google.it/Google Ad Grants
México: http://www.google.com.mx/grants
Nederland: http://www.google.nl/grants
New Zealand: http://www.google.co.nz/grants
Österreich: http://www.google.at/grants
Polska: http://www.google.pl/grants
Schweiz: http://www.google.ch/grants
South Africa: http://www.google.co.za/grants
Suisse: http://www.google.ch/Google Ad Grants
Sverige: http://www.google.se/grants
Svizzera: http://www.google.ch/grants
United Kingdom: http://www.google.co.uk/grants
United States: http://www.google.com/grants