Rapidly Maximizing Conversion

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don’t, they warn you’ll never learn anything about what works and doesn’t work on your pages.

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One problem with this view is testing takes time and resources, and testing one thing at a time is an inefficient way to get lifts. Too many companies start testing in this manner, and quickly realize there is minimal payoff.

However, there is a shortcut to getting large lifts in a relatively short amount of time. This shortcut is what we call a radical redesign.

In this free Web clinic replay, Dr. Flint McGlaughlin taught the methodology behind the radical redesign to help you achieve a greater ROI in less time.

PLUS: Live Optimization of Audience-Submitted Pages

In addition to teaching about radical redesigns, Dr. McGlaughlin and two of our researchers optimized audience-submitted pages with radical redesign suggestions.

Rapidly Maximizing Conversion

How one company quickly achieved a 58.1% lift with a radical redesign.

[Note: This document is a transcript of our original Web clinic on radical redesigns that aired January 11, 2012. A full video replay is also available.]

Flint McGlaughlin: All right good afternoon, we are at yet another Web clinic. I want to remind you that again we are testing new technology; this is our second official run. We are also standing in the new studio that we have recently developed at our facilities. This studio is different than the one that’s even on the last video that we produced where we showed you behind the scenes of the development of a Web clinic.

Today, we are going to be drilling down on “Maximizing conversion; how one company quickly achieved a 58.1% lift with a Radical Redesign”. I think the operative adverb here is quickly.

It’s important because the testing process must be thorough and there is a trade-off between being thorough and being fast and what we have pioneered in this laboratory from years of experimentation is a way to achieve both and that is the precise point of the time we are going to be spending together. You can use #webclinic to discuss this as we continue throughout the presentation. I am going to be joined today by Nicholas and by Spencer and both are experts working in our research group. Nicholas is a Research Manager and Spencer is a
Senior Manager and I will be walking you through the first case study.